A special type of jewelry, earrings shaped as question mark from Bulgaria, is considered. Their spreading area and possible sources of their emergence in the culture of 13–14^th-century Danube Bulgaria are made clear. Two stylistic groups are distinguished: those with a simple stylized pattern and those with an intricate pattern. The second group, a more numerous one, finds an analogy in the territory of the Golden Horde. According to the author, it can be argued that the emergence and spread of this type of earrings in the Bulgarian environment is the result of the influence of a “supraethnic” culture of the steppe peoples. These peoples (mainly the Cumans) were in the orbit of the Golden Horde.